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In one of the lectures, you have been exposed to the story of rebranding of two well-known brands in the food service industry, namely, DahMakan

In one of the lectures, you have been exposed to the story of rebranding of two well-known brands in the food service industry, namely, DahMakan (a local brand) and Burger King (an international brand) in 2021. Define rebranding. Describe the issues and/or reasons that led to the rebranding of each company. Describe the whats new for each company as a result of the rebranding. 20 marks

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