Question
In one to two paragraphs, address the following questions: In what ways are financial metrics useful to marketers? Why do you think the importance of
In one to two paragraphs, address the following questions:
In what ways are financial metrics useful to marketers?
Why do you think the importance of financial metrics has increased so much over the last two decades?
Which financial metrics do you think would be most useful to you if you went to work in a marketing department?
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
