In only three decades, Starbucks has grown at an astonishing pace, from a small Seattle coffee shop to a powerhouse with more than 21,800 retail stores in 65 countries. Starbucks's success, however, has drawn a full litter of copycats. In the early 1990s, there were only 200 coffeehouses in the United States. Today, there are more than 21,400. Some 85 percent of Starbucks's sales come from its own stores.

With the implementation of the TRAIN law, there is an increase in the number of buyers. Wishing to penetrate the Pasig City market, they have the following data: (1) Bo's Coffee will have the least technological advancement by 2020, (2) McDonald's will have the highest input price of raw materials by 2020, and (3) Dunkin Donuts will lay off the highest number of employees by 2020.

Competitor Market Share Probability of Keeping their Market Share in 2019 40 % 53 % Mcdonald's 30% 47 % 40% 50 % Bo's Coffee 30% 50% 40 % 52% Dunkin Donuts 30% 48 %