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In order for a company to strategize when to augment its products with add-on services, it asks itself two questions. One question is Will the
In order for a company to strategize when to augment its products with add-on services, it asks itself two questions. One question is "Will the augmented services increase the total revenue for each sale?" What is the other question? Question 10 options: a) Will the augmented services create a more satisfying and complete customer experience? b) Will the augmented services decrease the marketing team's involvement? c) Will the augmented services require the company to change its organizational structure
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