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In order for a competitive advantage to be sustainable, it must be nonsubstitutable. Which of the below is the best explanation for this criterion? Competitors

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In order for a competitive advantage to be sustainable, it must be nonsubstitutable. Which of the below is the best explanation for this criterion? Competitors will be unable to develop a similar product any time in the near future Competitors cannot sustain an imitation of the firm's strategy There are no products/services that perform the same or similar function It is not possible for competitors to create a comparable level of value with a different technique

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