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In order for companies to best understand their likelihood for success, they must first analyze data. This data can range from the results of customer
In order for companies to best understand their likelihood for success, they must first analyze data. This data can range from the results of customer surveys to the interpretation of viewpoints obtai...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
