In order for marketers to ensure that a message gets across to consumers, it must

Multiple Choice

A.stand out amidst the thousands of other promotional messages that consumers receive in a day.

B.feature special offers for watching, listening to, or reading the message.

C.pass through digital communication channels to ensure the greatest reach.

D.be transmitted via word of mouth to avoid decoding errors.

E.be encoded in multiple ways to ensure that no consumer misunderstands the message.