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In order for your business to market the new range of CDB oils successfully, the bases for segmentation should be carefully considered. These include: o
In order for your business to market the new range of CDB oils successfully, the bases for segmentation should be carefully considered. These include: o Geographic; o Demographic; o Psychographic; o Behavioural. Discuss any three behavioural segmentation bases you believe to be most relevant to the CBD oil marketing strategy in South Africa.
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