In order to achieve organisation long term objective, company internal environment should fit with its external environment. Compare and contrast the strategic issues face by two competitors in the same industry, Perusahaan Otomobil Kedua Sdn Bhd (Perodua) and Toyota. MAA reported that Perodua is Malaysia top-selling car brands (MAA, 2019) and Toyota is the top-selling car brands worldwide in 2018 (JATO, 2018).

Part I: Industry Analysis

1.1Use a table to compare the opportunities between local and global automotive industry

1.2Use a table to compare the treats between local and global automotive industry

1.3Analyse the industry. What can you conclude about the attractiveness of the local and global industry over the next five years?

1.4EFE matrix for Perodua

1.5EFE matrix for Toyota

Part II: Internal Analysis

2.1Use a table to compare the strength between Perodua and Toyota

2.2Use a table to compare the weaknesses between Perodua and Toyota

2.3Evaluate the current financial performance of the organisations

2.4IFE matrix for Perodua

2.5IFE matrix for Toyota

2.6Competitive profile matrix (CPM)

2.7Identify the current strategy of the organisations and appraise the strategy

Part III: Final Analysis

3.1Strategic Position Action Evaluation matrix (SPACE) for Perodua

3.2Strategic Position Action Evaluation matrix (SPACE) for Toyota

3.3Based on the SPACE matrix, what are your recommendations for these organisation? Is current strategy matrix with your SPACE matrix? Does the organisations implement a same strategy for the different external environment?