In order to develop a multiattribute attitude model of its customers, a retailer should gather information about all of the followingexcept

the alternative retailers that customers consider.

customers$$ belief ratings of each retailer$$s performance on the characteristics when selecting a store.

the importance weights that customers attach to the features they consider when choosing a retailer.

the benefits that customers consider when making their retailer choices.

the customer$$s age, education, and income levels.