Question
In order to develop new products and services, a company must understand its target market's needs and wants. If they do not identify the needs
In order to develop new products and services, a company must understand its target market's needs and wants. If they do not identify the needs and wants, what can be the results of any innovation initiative?
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
