In order to efficiently communicate the performance of different locations in terms of cost per click, there are several key elements that can be presented to the marketing team. Firstly, a comprehensive visual representation such as a bar graph or pie chart can quickly convey the relative success and failure of each location. Additionally, providing a concise summary highlighting the top-performing locations and those with poor cost per click ratios will enable the team to grasp the information swiftly. Furthermore, incorporating specific numerical data alongside these visuals will offer a more detailed understanding of each location's performance. By utilizing these strategies, marketers can promptly identify which locations excelled and which struggled in terms of cost per click