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In order to evaluate whether DELL is tailoring its strategy to its various stakeholders, the company has categorized its stakeholders into the following 4 main
In order to evaluate whether DELL is tailoring its strategy to its various stakeholders, the company has categorized its stakeholders into the following 4 main groups: 1. Principal stakeholders Customers; Shareholders/investors; and financial institutions. Environmental agencies; NGOs: Special interest groups; and 2. Minor stakeholders international regimes. 3. Community stakeholders Governments, regulators, media; and local communities. 4. Weak stakeholders Suppliers; and employees A. Apply Frooman (1999) categorization (matrix) of stakeholders' resource interdependence to recommend an appropriate strategy that DELL should follow with each stakeholder group. Justify your answer by discussing how each suggested strategy is appropriate for the specific stakeholder group. (40 marks) B. Propose a stakeholder ENGAGEMENT strategy that DELL could follow. You need to distinguish the 4 different types of stakeholders and the 5 broad engagement strategies. (60 marks)
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