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In order to facilitate a brand's expansion into new markets, it is most helpful to change the brand's image for each new market. deliver a
In order to facilitate a brand's expansion into new markets, it is most helpful to change the brand's image for each new market. deliver a different brand message for the new environment. reinvent the
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Foundations of Operations Management
Authors: Larry P. Ritzman, Lee J. Krajewski, Manoj K. Malhotra, Robert D. Klassen
3rd Canadian Edition
132317532, 978-0133076783, 133076784, 978-0132317535
