Question
In order to facilitate the launch of the signature protein bowl, Subway is planning a $3,000,000 advertising campaign at the corporate level. Based on the
In order to facilitate the launch of the signature protein bowl, Subway is planning a $3,000,000 advertising campaign at the corporate level. Based on the performance of the select franchisees and assuming that there are 300,000,000 consumers in the US, of which 25% are health-conscious and 50% of the health-conscious consumers are considered to be professionals and students, should Subway launch the signature protein bowl nation wide with the advertising campaign? (Assume one unit purchase per target consumer). No credit will be given if you do not show your work.
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