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In order to keep the same amount of money from sales overall, raising the selling price per unit while simultaneously decreasing the quantity sold is

In order to keep the same amount of money from sales overall, raising the selling price per unit while simultaneously decreasing the quantity sold is one way to boost projected operational income. This will ultimately result in an increase in the contribution margin per unit as well as the overall contribution. Second, there is the possibility of making an effort to lower the variable cost per unit or the overall fixed cost.

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