In order to maximize revenue and profit, marketers need to understand the behaviors and motivation of their customers' buying decisions. No doubt, different groups of customers might have varying sets of buying behaviors, so how does a marketer consider diversity as a way to increase revenue.

Review these two videos and share one question and discuss for each video with the group. Here's what you need to do:

1- Create one question for and discussvideo #1 https://www.youtube.com/watch?v=Mc7s3pyACMs

2- Create one question for and discussvideo #2 https://www.youtube.com/watch?v=4DX96EDM-ec