In order to promote financial literacy, the Federal Deposit Insurance Corporation (FDIC) created a program called Money Smart. It's designed to look similar to Monopoly, and players are challenged to learn financial skills like opening a bank account, promptly paying bills, and protecting against identity theft. This is an example of which strategy to increase product involvement? A. Co-creation B. Mass customization C. Variety-seeking D. Gamification E. DIY (Do It Yourself)