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In order to reap the greatest return from the online channel for physical goods, firms should Question 7 options: A) minimize interactions between the buyer
In order to reap the greatest return from the online channel for physical goods, firms should Question 7 options: A) minimize interactions between the buyer and the other supply chain members. B) maximize the return for each distinct supply chain member. C) ensure that they have total ownership of the supply chain. D) integrate it with their existing supply chain networks
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General Management Processes And Action
Authors: David A. Garvin
1st Edition
0072432411, 978-0072432411
