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In order to satisfy the needs of customers, marketers adopt the concepts of market segmentation where markets are divided into homogeneous subsets with similar

In order to satisfy the needs of customers, marketers adopt the concepts of market segmentation where markets are divided into homogeneous subsets with similar characteristics to service them efficiently. # Discus (four) 4 bases of market segmentation for a product of your choice and its implication for marketing strategy.

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