In order to sell a product at a profit, the product must be priced higher than the total cost to build the unit, plus period expenses and overhead.

At the end of last year, Digby had their product Daze aimed at the Americas Budget segment. Use the Globe's Product Analysis to find Daze's production cost (labor + materials) in the Americas region. Exclude possible inventory carrying costs. Assume period expenses and overhead total 50% of their production cost.

What is the minimum price the product could have been sold for in the American region to cover the unit cost, period expenses, and overhead?

$11.36 $5.68 $23.00 $17.03

Region

Name

Units Sold

Price

Customer Satisfaction

Accy

Speed

Service Life

Age

Region Kit

Material Costs

Labor Costs

Contrib. Margin

Americas

Daze

923

$23.00

21

7.2

7.2

14,000

3.3

Yes

$6.79

$4.57

49.38%