In Paragraph Form! Cost Leader with Product Lifecycle Focus $1.$ Segments. Which segments matter to you? How much share of those segments must you achieve to be an $$average competitor$$ in the overall industry? $2.$ Profit potential $3.$ The speed at which you can create a defendable position. For example, new products typically take two years to bring to market. Significant productivity improvements could take several years. $4.$ Priorities. Which products are most important to you? Which are least important?