in "people", will you have any expats? will you offer language training? will there be cultural training? be very specific with how it will all roll out from day one moving into the new market. The CEO for Nutrien in Morocco shall be the ultimate head and face of the company. They will be in charge of running its operations and, as well, communicating its strategic plans with the mid$-$level managers. Additionally, the CEO will liaise with the head of marketing to determine the appropriate measures that will be adopted to increase the visibility of the company and the products that it sells $($You et al$.,2020).$ Additionally, there will be the marketing department employees led by its head. They will be charged with developing marketing medium$-$term goals, approaches and messages. They will determine the media that shall be used to make the marketing messages known to potential customers. They will also conduct market research to determine the needs and gaps that are entailed. In the process, it will be possible for them to determine the approaches that need to be adopted to fill the gap and make the company successful in gaining more customers.

The salespeople will serve as the frontliners of the company. They will be charged with interacting with both the current and potential customers of the company $($Johnson$,$ Matthes, J Friend, $2019).$ They will explain to them about the products that the company is offering and their associated benefits. The aim will be to make customers feel impressed about the products. In the process, it will increase their willingness to make purchases. Additionally, it will help to boost the level of customer loyalty that will be achieved. The company also aims to foster inclusivity by making individuals from various cultural backgrounds to feel considered $($Nutrien$,2023).$ They are, therefore, able to work with one another towards the realization of the goals of the organization.

Nutrien is procuring the services of sales and marketing consultants to train the marketing team and sales agents. The aim is to orient them to new and advanced practices in sales and marketing $($Anderson$,$ & McKenzie, $2022).$ As a result, they attain an improved performance that is bound to make them successful in their duties. This is aligned with the value of striving to empower all employees $($Nutrien$,2023).$ In the process, employees grow together, making it possible to create immense value to the organization.