Question
In planning a consumer promotion, marketers need to identify the right target audience to support the brand's image and positioning strategy. Explain FOUR (4) categories
In planning a consumer promotion, marketers need to identify the right target audience to support the brand's image and positioning strategy. Explain FOUR (4) categories of consumer in relation to consumer promotion including the marketing strategies to attract them. Substantiate your answer with relevant example. (10 marks)
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
