In planning positioning strategies, marketers often prepare _____, which show consumer perceptions of their brands versus competing products on important buying dimensions. (Hint: we reviewed this in class using an example of the SUV market)

		strategic marketing plans
		annual marketing plans
		clustering maps
		perceptual positioning maps

Marketers study actual consumer purchases to find out what consumers buy, where they buy, and how much they buy. But learning why consumers buy is not so easy; according to the model of buyer behavior which consists of three boxesas reviewed in class, the answers are often locked in the consumer's _____.

		black box
		marketing and other stimuli
		purchase amount
		dealer choice