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In Porter's (1996) article, a main message to CEOs is that operational effectiveness is simply not enough for strategy development. He suggests that firms must
In Porter's (1996) article, a main message to CEOs is that operational effectiveness is simply not enough for strategy development. He suggests that firms must also differentiate in every way possible
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Financial Management For The Hospitality Industry
Authors: William P Andrew, James W Damitio
1st Edition
0131179098, 9780131179097
