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In preparation you have been tasked to explore the various pricing strategies that should be considered. Discuss two pricing strategies you would consider for new
In preparation you have been tasked to explore the various pricing strategies that should be considered. Discuss two pricing strategies you would consider for new product market entry. Be sure to include value pricing as one of your strategies. You have been informed that you will also be tasked with developing your promotions for your innovative product launch. Which of the promotional mix elements will you include and why? Identify no more than three elements. What will your clear, consistent, and compelling message be for your innovation? Describe your target segment. Your discussion should include information on their demographics, lifestyles, purchasing power, buying patterns, etc. evaluate the similarities and differences in Target and Walmart's marketing strategy approach. Indicate the differences in product, price, promotional mix (along with the budget if available), place (where available). You may want to share the information in a table
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