In preparing for her final examination in Introduction to Business, Margarida came across the concept of the promotional mix in her lecture notes. The makeup of a firm's promotional mix depends on all but which of the following factors? Product characteristics The firm's promotional resources Official stakeholder approval The nature of the target market As a marketing director for a consumer electronics manufacturing firm, Bohai is trying to determine whether a "push" or a "pull" promotional strategy is best for her company's products. Which of the following is true regarding push and pull promotional strategies? With a "push" strategy, a marketer promotes directly to consumers to spur strong consumer demand for its products. "Push" and "pull" strategies are mutually exclusive. A "push" strategy normally stresses personal selling. With a "pull" strategy, a producer promotes the product only to the next organization down the marketing channel, and each channel member in turn promotes to the next