organisation is also used in Assessment 1 of this Unit. In preparing your response you should firstly read the accompanying c should make reference to the organisation in answering the following questions. The same Food Company). The case study outlines background information about the company and you case study (Trusty-Land 1. Identify the elements of the marketing mix. Explain the factors that would affect each element of the 4Ps and how Trusty-Land Food Company might decide on its choice of each of these items. .. () Product line arrangements (ii) Pricing methods (i) Promotional methods (iv) Distribution channels 2. Explain the importance of people, process and physical evidence in the marketing of services. 3. Explain how Trusty-Land Food Company might adapt its marketing mix in response to three possible changes in market conditions. Outcome 2 Evidence Requirements Record of Performance Satisfactory/ Comments Unsatisfactory Outcome 2 product line arrangements pricing methods promotional mix distribution channels the importance of people, process and physical evidence in the marketing of services how the marketing mix responds to changing market conditions (Enter S or U in the box to indicate whether performance in the relevant aspect of the assessment is satisfactory or unsatisfactory. The comment column can be used to highlight any re-assessment that may be needed.) organisation is also used in Assessment 1 of this Unit. In preparing your response you should firstly read the accompanying c should make reference to the organisation in answering the following questions. The same Food Company). The case study outlines background information about the company and you case study (Trusty-Land 1. Identify the elements of the marketing mix. Explain the factors that would affect each element of the 4Ps and how Trusty-Land Food Company might decide on its choice of each of these items. .. () Product line arrangements (ii) Pricing methods (i) Promotional methods (iv) Distribution channels 2. Explain the importance of people, process and physical evidence in the marketing of services. 3. Explain how Trusty-Land Food Company might adapt its marketing mix in response to three possible changes in market conditions. Outcome 2 Evidence Requirements Record of Performance Satisfactory/ Comments Unsatisfactory Outcome 2 product line arrangements pricing methods promotional mix distribution channels the importance of people, process and physical evidence in the marketing of services how the marketing mix responds to changing market conditions (Enter S or U in the box to indicate whether performance in the relevant aspect of the assessment is satisfactory or unsatisfactory. The comment column can be used to highlight any re-assessment that may be needed.)