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In promotional management (marketing) Look at the following table, then answer parts a), b), and c) below. Program :30 Rate Rtg 18-49 Shr 18-49 P
In promotional management (marketing)
Look at the following table, then answer parts a), b), and c) below.
Program | :30 Rate | Rtg 18-49 | Shr 18-49 | P 18-49 (000) |
---|---|---|---|---|
Program A | $2500 | 10.8 | 16.0 | 47.3 |
Program B | $900 | 4.6 | 7.5 | 19.7 |
Program C | $1500 | 5.8 | 9.8 | 42.8 |
Program D | $3000 | 14.5 | 21.0 | 55.7 |
- Which Program (A, B, C, or D) has the lowest cost per thousand? (Show your work.)
- Let's suppose that your target market is made up entirely of women. In addition, let's assume that the proportion of women to men who regularly view Programs A through D is 40%. What is the CPM-TM (cost per thousand target market) for each of the programs? (Show your work.)
- What is Program C's Cost Per Rating Point (CPP)? (Show your work.)
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