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In promotional management (marketing) Which of the following statements is most accurate? The development of a marketing strategy most likely precedes the development of an

In promotional management (marketing)

Which of the following statements is most accurate?

  • The development of a marketing strategy most likely precedes the development of an advertising strategy.
  • Advertising strategy usually precedes marketing strategy in the promotional process.
  • Marketing goals are typically based upon promotional objectives.
  • Assessing advertising effectiveness typically happens before the strategy is implemented.
  • None of the above.

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