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In promotional management (marketing) Which of the following statements is most accurate? The development of a marketing strategy most likely precedes the development of an
In promotional management (marketing)
Which of the following statements is most accurate?
- The development of a marketing strategy most likely precedes the development of an advertising strategy.
- Advertising strategy usually precedes marketing strategy in the promotional process.
- Marketing goals are typically based upon promotional objectives.
- Assessing advertising effectiveness typically happens before the strategy is implemented.
- None of the above.
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