Question
In questionaire development, the wording of questions is important. Here are 4 ways to word the question in order to maximize the accuracy of the
In questionaire development, the wording of questions is important. Here are 4 ways to word the question in order to maximize the accuracy of the responses. Provide an example of the correct and incorrect application of each of these wording techniques:
1. Use unambiguous words
2. Avoid leading or bias questions
3. Use ordinary words
4. Define the Isse
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Business Research Methods
Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
