In reality acompany may not have that many options when dealing their products within certain areas in the U.S. or overseas (attempting to market your product in developing countries). I will use India as an example.

For example: Do you know India's annualGDP growth rate? Companies have been tripping over themselves to set up shop there. Wal-Mart, blocked due to India's restrictive retail laws, purchased an Indian company after years of attempting to open their brand within the country. They are trying to get in early on India's future growth opportunities.Recent news shows that those plans are in something of a retreat (see the article below).

Whether it's attracting foreign investment or encouraging internal corporate growth, India has one major hurdle,poor infrastructure. India is sorely lacking in roads to accommodate trucks to move product. Their docks are strained to keep up with the demand. This all stems from a governmental bureaucracy that (like all countries) has many self-serving issues, preventing the country as a whole to address these roadblocks (World Fact Book).

There is also ahuge gap between the middle class and the poor with nearly 70% of India's population living in rural area's, many lacking basic needs such as clean water. How do you market to them?

Walmart reportedly laid off 100 senior-level employees and is halting expansion plans in India