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In recent years, fewer people have been attending sporting events, particularly those involving college football. What demographic or psychographic do you think sport managers have

In recent years, fewer people have been attending sporting events, particularly those involving college football. What demographic or psychographic do you think sport managers have overlooked the most, possibly contributing to this decline? Explain.

As a sport marketer, how do you better target this market of individuals? Give at least two specific marketing tactics.

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