In recent years, two nationally known health care providers established satellite facilities a great distance from their main clinic locations:

Mayo Clinic:The Mayo Clinic, of Rochester, Minnesota, opened facilities in Arizona, Florida, Iowa, Wisconsin and Minnesota as well as Mexico City.

Cleveland Clinic:The Cleveland Clinic also opened a Brain Institute in Nevada, a facility in Florida, and a hospital in Abu Dhabi.

Which of the two basic forms of advertising (product and institutional) are being used to brand these new distribution channels?