Question
In reference to the case study titled Guiding the 'Coming To Life' of Destination Canada's Brand Identity through Market Research. How sustainable is an
In reference to the case study titled " Guiding the 'Coming To Life' of Destination Canada's Brand Identity through Market Research.
How sustainable is an approach based on consumer experiences when considering the competitiveness of the international marketplace? What are some challenges of adopting an approach based on travelers experiences?
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Exploring The Hospitality Industry
Authors: John R Walker, Josielyn T Walker
3rd Edition
0133762777, 9780133762778
