In regard to Apple, Inc. evaluate competitive advantages of the firm in the following areas:

1. Internal Analysis

a. Identify core competencies of the company.

b. What are key resources that are critical to the core competencies?

c. What are key capabilities of the firm?

d. Do any of them provide the basis for a competitive advantage given the strategic initiative of your interest? Why or why not?

2. Apply a SWOT analysis.

a. Identify Strengths and Opportunities and Threats based on External Analysis.

b. Identify Strengths and Weaknesses using your based on Internal Analysis.

c. What strategic imperatives do you arrive at?