Question
In regards to Developing and Managing Offerings What are the seven steps in the offering development process? What are the key activities in each step?
In regards to Developing and Managing Offerings
- What are the seven steps in the offering development process?
- What are the key activities in each step?
- How should a company evaluate new ideas? What are the criteria?
- What strategies do firms pursue when their products enter the decline stage?
Can you please reference any resources used to answer the questions above so I am able to review them.
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
