1. In regards to Nike, Identify a product, service, or style that the brand has recently adopted. Explain what type of innovation it is and describe its diffusion process up to this time. Include discussion of the characteristics of the people who adopted it first as well as those who did not adopt it. Describe the features of the product, service, or style that are likely to determine is eventual success or failure.
2. Some say that targeting any group of consumers who are willing and able to purchase a product is simply good marketing. Do you think this is ethical? Explain why and support your stance with specific reasons, facts, and examples from the brand/company Nike.