In relation to the LEGO (A) Crisis - Harvard Business School (Jan W Rivkin, Stefan H Thomke, Daniela Beyersdorfer)

1.What has led the LEGO Group to the edge of bankruptcy? (Identify the external and internal issues that Lego faced)

External analysis :

-- external causes of decline through the Five Forces Analysis

-- Summary of the most important sources of external issues

Internal analysis :

-- Using the information from "The growth period that wasn't (1993-98)" and "The fix that wasn't (1999-2004)" to draw the Value Chain of Lego by the time of 2004.

-- UsIng VRIO framework to pinpoint the core competencies of Lego