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In relation to the LEGO (A) Crisis - Harvard Business School (Jan W Rivkin, Stefan H Thomke, Daniela Beyersdorfer) What was Lego's trade-off and fit

In relation to the LEGO (A) Crisis - Harvard Business School (Jan W Rivkin, Stefan H Thomke, Daniela Beyersdorfer)

What was Lego's trade-off and fit up to 2004?

  • what was the trade off that Lego made?
  • Does it offer a fit or misfit between external environment and internal activities and core competencies

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