In responding, consider the following: Do you see any trends in what companies are doing? Are companies today more sincere in aligning their missions and visions with actions? Provide some examples with properly cited sources, when applicable.

There is millions and millions of companies out there, but there is one who always stands out and it's the Apple company. Apple's mission is "to bring the best user experience to its customers through innovative hardware, software, and services." For those of you who do not know, Apple Inc. (formerly known as Apple Computer Inc.) is a multinational corporation headquartered in Cupertino, California, that specializes in consumer electronics and personal computers. Apple's market worth is above $2 trillion, making it one of the world's biggest companies.

Design is an important part of every Apple product, but if it's hard to use, it considered worthless to the consumer. This is what drove the company's user interface designs from the beginning, and it is still the mantra that software and hardware engineers hear every day when they go to work. All the things they make must be easy to use, learn, and understand. (Yarow, 2012) Since technology is getting more complicated and people want more features, it can be hard to keep things simple. And Apple makes tools for both advanced and new users, which can cause a wide range of problems with how easy they are to use. But even with that, Apple is the only company I deal with where the ease of using the product is more important than the product itself. This is a very important goal for Apple when it makes anything for the market.

References

Yarow, J. (2012, February 15).Apple Management Lessons Every Company Should Steal. Business Insider. https://www.businessinsider.com/how-to-run-your-company-like-apple-2012-2