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In response to Energizer's introduction of the Energizer Ultra battery, Duracell introduced an Advanced Formula battery. But unlike Energizer, Duracell priced its batteries at a

  1. In response to Energizer's introduction of the Energizer Ultra battery, Duracell introduced an Advanced Formula battery. But unlike Energizer, Duracell priced its batteries at a low initial price, believing that consumers were too price sensitive to pay more in this category. In this case, Duracell used:

    A.

    skimming pricing.

    B.

    price lining.

    C.

    prestige pricing.

    D.

    cost-plus fixed-fee pricing.

    E.

    penetration pricing.

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