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In response to Energizer's introduction of the Energizer Ultra battery, Duracell introduced an Advanced Formula battery. But unlike Energizer, Duracell priced its batteries at a
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In response to Energizer's introduction of the Energizer Ultra battery, Duracell introduced an Advanced Formula battery. But unlike Energizer, Duracell priced its batteries at a low initial price, believing that consumers were too price sensitive to pay more in this category. In this case, Duracell used:
A. skimming pricing.
B. price lining.
C. prestige pricing.
D. cost-plus fixed-fee pricing.
E. penetration pricing.
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