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In Rogers' adoption curve, the product is first adopted by innovators an early adopters, then: Spreads to the laggards. Spreads to the majority through word

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In Rogers' adoption curve, the product is first adopted by innovators an early adopters, then: Spreads to the laggards. Spreads to the majority through word of mouth. Stalls due to the "chasm." Goes into the decline stage. Spreads to the early majority only. Question 2 0.5 pts According to Moore's model, a value proposition may attract the but never get acceptance in the mass market. Pragmatists Charismatics Visionaries Laggards Early Majority

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