In segmenting the smart watch product$-$market, smart watch maker Wallet Watch found one segment that valued sending text messages from their watch and another that wanted their watch to record their daily activity. The firm developed a single watch for both market segments and used the same marketing mix in targeting both segments. For this product$-$market, Wallet Watch operated as a

Multiple Choice

market leader.

value operator.

multisegmenter.

combiner.

segmenter.