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In simplest terms, banks make money by investing, or lending out, the deposits of it s customers at a larger interest rate than it pays

In simplest terms, banks make money by investing, or lending out, the deposits of its customers
at a larger interest rate than it pays those customers to keep the money in an account at the bank.
To make this arrangement work well, the bank has to have some assurance that the customers will
keep a portion of their money in their account for a given length of time. One way to do this is to
attract customers larger deposits. Typically, such customers will maintain a higher level of funds
in their accounts for longer, since there is generally limits on rate at which people spend money.
For example, just because you have 10 times the average account balance doesnt imply that your
monthly expenses are 10 times the average.
Suppose you are working for a bank as the staff modeler for investments and risk. Your boss was
recently pitched a new idea someone from the marketing department designed to attract customers
with higher levels of deposits. Basically, the marketing department wants to offer annual interest
rates on savings accounts that vary with the principle amount. You boss wants you to model this
idea to see if there are any risks associated with offering these rates to customers.
To start this modeling, we need an interest rate that varies with the principle. Consider the
following APR model:
r(P)=\alpha P (1)
a. What are the units of \alpha ?
b.Use the interest rate model above in the difference equation we discussed in
class for compound interest to derive a differential equation assuming continuous
compounding.
c. Solve the differential equation and comment on any potential risk this model
shows.

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