In Singapore, Sennheiser headphones are the gold standard. Sennheiser's brand manager is looking for consumer reviews on the following questions:

a.The likelihood of purchasing Sennheiser Headphones.

b.Perceptions that Sennheiser Headphones look trendy; and

c.Whether or not Sennheiser Headphones have superior sound quality.

(i)Design a scale to measure each of these three (3) concepts. Use either a Likert scale, Semantic Differential scale, or Behavioural Intention scale where appropriate. Pay close attention to the development of the question wording, number of scale items, and item descriptors.(6 marks)

(ii)What survey method would be appropriate for collecting this information? Why?(2 marks)