In storytelling with data, the author lists a number of considerations about the use of color. Which of the following is NOT one of them?

Avoid primary colors

If you need to make sure your attention$-$grabbing color doesn't clash with brand colors, consider bold black or a complimentary color

If brand colors are sufficiently attention$-$grabbing, use one or two as "audience$-$look$-$here" cues and keep the rest of the color palette relatively muted

Color conveys tone

Color can have cultural meaning