In studying Microsoft as a company, what challenges did selling a product like XBOX present to their existing and established Supply Chain? In understanding the video game market at the time, what (if any) innovative solutions did Microsoft use in establishing their supply chain operation when XBOX was introduced? How were these strategies implemented? Why do you believe Microsoft chose the demographic supply chain and distribution strategy which was implemented? From a supply chain perspective, do you believe that the introduction of XBOX 360 came at an appropriate time? Why