In studying the control function, we learn that if a company tries to exercise limited control, say, costs only, "then uother dimensions such as marketing, customer service, and quality are likely to suffer. But if they try to control for many things, then managers and employees become confused about what's really important. In the end, successful companies find a balance that comes from doing three or four things right, such as managing costs, providing value, and keeping customers and employees satisfied." ---page 370 of the MGMT 12th edition text.

In one paragraph, discuss how companies can use the Balanced Scorcard tool to accomplish balanced control. [PLEASE APPLY THE CONCEPT DISCUSSED IN THE COURSE AND PROVIDE ILLUSTRATIVE EXAMPLES]